Help me choose / Face serum
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The types of face serum, explained
Hydrating serum (hyaluronic acid)
A water-based serum that adds hydration, good for most skin types.
Vitamin C serum
A serum with vitamin C, used in the morning to help brighten and support skin.
Retinol or retinoid serum
A serum with retinol used at night, popular for lines and texture. Not for pregnancy.
Niacinamide serum
A serum with niacinamide for oil, pores and uneven tone, good for most skin.